Video Header Bidding
Video header bidding is the latest advancement in web advertising technology, offering faster ad load times, better CPMs, and increased fill by performing real-time bidding (RTB) within the web page itself. Playwire is the first video player to apply this same technology to video, with industry-leading results.
HOW IT WORKS
The moment the video player starts loading on the page, it starts an auction among various advertisers. By the time the player has finished loading and a video is ready to play, the auction has concluded. The best bid is passed to the ad server when the viewer plays the video.
Traditionally, it’s up to the ad server to conduct an ad auction. With Playwire’s technology, the auction can be concluded before it’s even time to play the video. The result is immediate ad loading – great for viewers, video publishers, and advertisers alike.
LEVERAGING NEW ADVERTISERS
Recognizing the value of this new in-page bidding system, advertisers are inking deals with Playwire as the only video player to offer the technology. Sign up today to access these high-CPM ads, unavailable elsewhere.